Publication 3295

Baecker D. (2007) The Network Synthesis of Social Action I: Towards a Sociological Theory of Next Society. Cybernetics & Human Knowing 14(4): 9–42. Fulltext at
The paper looks at how a society having to deal with the introduction of the computer and its derivatives may differ from earlier societies which dealt with the introduction of language, writing, and the printing press. Each one of the introduction of these media of the dissemination of communication is regarded as a ‘catastrophe ’ forcing the society into new ways to selectively deal with new kinds of surplus meaning. The paper presents a sociological theory having to incorporate aspects of heterogeneous networks and of self-referential action in order to watch how the transformation of modern society into a next society may enfold. It draws a distinction between the structure of a society, ensuring the dissemination of communication, and the culture of the society, enabling it to condense the meaning of disseminated and distributed communication into a form which allows actors to focus on selections of it while taking account of the unmarked state as the other side of any one selection. Niklas Luhmann proposed to consider Aristotelian telos the ancient literal society’s culture form, and Cartesian self-referential restlessness or equilibrium as modern printing press society’s culture form. We add the culture form of boundaries for primitive oral society, and Spencer-Brownian form for the emerging next computer society. The paper will be


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