Publication 4800

Brier S. (2001) Cybersemiotics and Umweltlehre. Semiotica 134(1/4): 779–814. Fulltext at
Excerpt: I want to show how important Uexküll’s Umwelt idea was for Konrad Lorenz ethology, how Maturana and Varela’s autopoietic concept of cognitive domain is an attempt to give a modern second order cybernetic and functionalistic development of important aspects of Uexküll’s idea with its biological theory of the observer in a general system’s evolutionary framework. Interestingly, Luhmann extended this theory into the social and linguistic domain, making it the foundation of a general theory of communication and cognition. But even this cybernetics theory of the living system’s cognition and communication do not have a true phenomenological theory of signification/semantics, which was immanent in Uexküll’s concept. Hence I work to unite second order cybernetics with Peirce’s pragmaticist semiotics within the area of biosemiotics, combining them with Wittgenstein’s language game theory and Lakoff s cognitive semantics in order to make a new transdisciplinary framework for information, cognitive, and communication sciences. I call this new framework Cybersemiotics.

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