Grishakova M. (2002) Towards the semiotics of the observer. Sign Systems Studies 30(2): 529–553. https://cepa.info/8018
Towards the semiotics of the observer.
Sign Systems Studies 30(2): 529–553.
Fulltext at https://cepa.info/8018
The issues of the semiotics of observer and point of view are examined within a broad semiological and cognitive perspective. Structuralist narratology attempted at formal-linguistic classification of points of view to avoid anthropomorphic-visual connotations inherent in narratological terminology. The alternative option would be using terms-metaphors as theoretical models. From the point of view of the observer, the process of text generation evolves in the double perspective of perception/ conception and interpretation. Instead of comparing different media in terms of a privileged metalanguage, it would be more fruitful to base the comparison on their cognitive characteristics.