Klaus Krippendorff is the Gregory Bateson Professor for Cybernetics, Language, and Culture at the University of Pennsylvania’s Annenberg School for Communication. He holds a Ph.D. in communication from the University of Illinois, where he studied with W. Ross Ashby, and a graduate degree in design from the avant-garde, now defunct, Hochschule für Gestaltung, Ulm. He was awarded a honorary doctorate from the Linnaeus University, Kalmar, Sweden. He is a Fellow of the American Association for the Advancement of Science (AAAS), the International Communication Association (ICA), the East-West Center in Hawaii, and of the Netherlands Institute for Advanced Studies. He has been selected to be a member of the International Academy of the Sciences of Cybernetics and Systems (IASCYS). He is a Past President of ICA, was the founder of the International Federation of Communication Associations (IFCA), and is active in the American Society for Cybernetics (ASC). He is the recipient of the Norbert Wiener medal from ASC, the Wiener/Schmidt Prize from the German Society for Cybernetics, and other recognitions. Krippendorff has published over 100 journal articles and several books on communication, social science methodology, system theory, cybernetics, and design. Among his books are The Analysis of Communication Content (co-ed.); Information Theory; Content Analysis, now in its 3rd edition (translated into six languages); Communication and Control in Society (ed.); A Dictionary of Cybernetics; Design in the Age of Information (ed.); The Semantic Turn: A New Foundation for Design, translated into Japanese and German; The Content Analysis Reader (co-ed.); and On Communicating, Otherness, Meaning, and Information. He is currently exploring the role of language in the social construction of selves, others, and social organizations; reflexivity and a discursive cybernetics; issues of conceptual entrapment and emancipation; the human use of cyberspace; and the design of future technologies.