Conrad C. (2020) Creating reality as a locally tailored interface: An integrational, pragmatic account of semiosis. Sign Systems Studies 48(1): 12–31. https://cepa.info/6730
Linguistics and semiotics traditionally assert the view that communication presupposes signs. Integrational linguistics challenges this notion by refuting the first- order ontological status of signs and s emiological codes. Yet if communication does not depend on pre-established signs, then how do es semiosis proceed? And what is the basis for the intuitively acceptable notion that codes do exist as socially carried structures among living beings? In this article I present an integrational account of semiosis based on the suggestion that sign-making is a perceptual activity. I draw on William James’ concept of human experience to expound Roy Harris’ claims for the radical indeterminacy of the sign, for contextualization, and for the process of integration. In closing, I consider the role that mental associations, for example, those between language sounds and concepts, play in communicative activity.
There is arguably a parallel between recent ideas within cognitive science about the distributed mind and the development within linguistics known as integrationism, turning on similarities between the critique offered by the former of the ‘classical’ view of mind and by the latter of the ‘classical’ view of language. However, at the heart of the integrationist attack on the classical view of language is rejection of the idea that natural languages are codes. This idea appears to be taken for granted by certain cognitive scientists as the basis for explaining not only how language is mentally apprehended by the individual, but also how it facilitates ‘second-order cognition’. It is suggested that the language-as-code idea, although prima facie endowed with the attractiveness of common sense, is untenable, and should not figure, at least in the role usually assigned to it, in any inquiry into either language or human cognition in general.