Publication 2845

One of the major themes of Ranulph Glanville’s work has been the intimate connection between cybernetics and design, the two principle disciplines that he has worked in and contributed to. In this paper I review the significance of the analogy that he proposes between the two and its connection to his concerns with, firstly, the cybernetic practice of cybernetics and, secondly, the relation between cybernetics and ethics. I propose that by putting the cybernetics-design analogy together with the idea that in cybernetics epistemological and ethical questions coincide, we can understand design as not just a form of cybernetic practice but also one in which ethical questions are implicit.

Key words: conversation theory, cybernetics, design, ethics