Publication 3042

Krippendorff K. (1987) Paradigms for communication and development with emphasis on autopoiesis. In: Kincaid D. L. (ed.) Communication theory: Eastern and western perspectives. Academic Press, San Diego CA: 189–208. Fulltext at https://cepa.info/3042
I describe four paradigms of communication relevant to social, economic, and political development of large social systems: the control paradigm, the network-convergence paradigm, the information seeking paradigm, and the autopoiesis paradigm. The first is largely what is practiced. The second is what is currently in vogue. The third is already implicit in some literature. The fourth needs further development and is depicted here in its infancy.

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