Publication 928

Kravchenko A. (2013) What's in a presidential address from the point of view of the biology of cognition? Russian Journal of Communication 5(3): 286–288 .
It is argued that the difference in the rhetoric used by Russian presidents in their annual addresses and American presidents in their inauguration speeches reflects the difference between the Russian and American societies viewed as living systems in the theoretical framework of the biology of cognition. Relevance: The biology of cognition principles are applied in analyzing rhetoric as a reflection of orientational values in different societies as living systems.
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